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Project 02 / 03

LOOP

A youth brand that speaks to young people directly.

Launch pending
Before · legacyLOOP, previous website: WordPress site with a graffiti background
After · LushLOOP, new website by Lush Systems: bold, clear youth brand
LOOP: the previous and the new site in direct comparison.

Key facts

Sector
Youth centre · Sand in Taufers, South Tyrol
Previously
WordPress

Starting point

The previous WordPress site did not make clear who LOOP is for. Goal: a brand that speaks to young people directly, with a clear structure for Jugend, Kids and Verein.

Approach

A bold, clear youth brand with confident typography, a photo collage and a clean structure (Jugend, Kids, Verein).

Result

A site with attitude that speaks to young people directly. New site built; the launch on loop-sand.com is still pending.

Mobile first

New website of LOOP on a phone, home page
Every layout is designed for the phone first. Here is the new home page of LOOP in the phone view.
The full page

The entire site, compared

Not just the first impression: both home pages at full length, ready to scroll through.

Previous website of LOOP, full home page
New website for LOOP by Lush Systems, full home page

Your site could be next.

A short initial call, then a concrete proposal. No sales pitch, no pressure.