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Lush Systems
Project 03 / 03

Valli Unterwegs

From a site-builder blog to a travel journal in a magazine layout.

Launch pending
Before · legacyValli Unterwegs, previous website: blog on the Webador site builder
After · LushValli Unterwegs, new website by Lush Systems: editorial magazine layout
Valli Unterwegs: the previous and the new site in direct comparison.

Key facts

Sector
Travel journal
Previously
Webador site builder

Starting point

A site-builder blog (Webador) with placeholders like “Blogs coming soon”. Goal: a travel journal that reads like a magazine.

Approach

An editorial magazine layout with a serif display face, a clear journal structure and calm image pacing.

Result

A travel journal that reads like a magazine. New site built; the launch on valliunterwegs.com is still pending.

Mobile first

New website of Valli Unterwegs on a phone, home page
Every layout is designed for the phone first. Here is the new home page of Valli Unterwegs in the phone view.
The full page

The entire site, compared

Not just the first impression: both home pages at full length, ready to scroll through.

Previous website of Valli Unterwegs, full home page
New website for Valli Unterwegs by Lush Systems, full home page

Your site could be next.

A short initial call, then a concrete proposal. No sales pitch, no pressure.

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